After news spread of two hand sewn SOS calls found in a Primark clothes last week the budget fashion giant has released the results into their investigation, calling the incident ‘More likely than not, a hoax.’

Our investigation into the labels sewn onto two garments bought separately from our Swansey store in 2013, has led us to the conclusion that it is, more likely than not, a hoax carried out in the UK,” a spokesperson for Primark has said.
The labels are clearly from the same source. It is almost impossible such similar labels could have been sewn onto the garments at the factory where they were made, given that they were made by different suppliers, in different factories, on different continents, one in Romania and the other in India, thousands of miles apart.”

It seems legit to me. Honestly I’m not convinced that the company really is the monster we’ve been led to believe it is (although I don’t doubt they can be difficult and in terms of disposable fashion they aren’t necessarily helping the sustainable fashion movement – but I literally JUST bought a belt and a pair of socks from them so hey ho!).

That said, I do applaud the creative approach to protest. Most likely a textile student with a mind for sustainable fashion. I get that.

Let me know your thoughts! I’ve been waiting to chat about this all day!


One of the two hand sewn labels found in a Primark garment.

One of the two hand sewn labels found in a Primark garment.


Filed under Fashion, Lifestyle, Reviews

2 responses to “PRIMARK CONCLUDES Hand Sewn SOS Labels A Hoax

  1. Simple but effective! Thanks for the comment Hayet7maskeen 🙂

  2. It’s intelligent way to protest in which the person doesn’t get much attention, as much as the cause. Bravo& wish them good luck!

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